Various Fier et Hardy coat of arms
A slogan used by Hardy in its early days, it has been used to rename the new bottles in the Tradition range (VS, VSOP, VSOP Organic and XO), which will be released to mark Hardy's 160th anniversary in 2023.
Fun fact !
Numerous advertising objects were designed at the time bearing the House's "Fier et Hardy" coat of arms (pins, glasses, posters and even little trains!).